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The SK Homes Team’s Guide to Selling Your Waterfront Home in Greenwich, CT


Sell with ease by following these top industry tips.

Greenwich’s beautiful coastline, with its stunning views of Long Island Sound, continues to draw in newcomers from across the country. But with home values decreasing in recent months, listing your Greenwich, CT, waterfront home for sale will require a specialized approach and a comprehensive understanding of the local market.
Whether you are a first-time seller or a seasoned investor, use this guide as your tool to sell a waterfront home with ease this season. With these top tips in mind, you can achieve your goals and maximize your returns. Read on.

The Greenwich market: an overview

Typically, Greenwich, CT, real estate has been in high demand, making the market a highly competitive and dynamic environment for sellers. However, current market trends have been cooling and seem to be favoring buyers more and more, with fewer homes coming off the market and prices lowering to meet limited demand. 
In January 2023, 38% fewer single-family homes sold compared to the same month last year, making some sellers wonder if now’s the right time to list. With rising mortgage rates bringing interest up as high as 6.7% with some lenders, it’s not unusual to see declines in demand.
To achieve a successful sale in the competitive Greenwich, CT real estate market, various factors like property location, scenic views, water access, the quality of construction, and home amenities play a significant role. Waterfront properties in Greenwich, featuring ample space, deep-water docks, and private beaches, are notably high in demand. With strategic preparation, accurate pricing, and effective marketing, these waterfront homes in Greenwich can fetch impressive profit margins. Whether you're selling or buying, understanding the unique attributes that make Greenwich real estate so appealing ensures a rewarding experience and high returns on investment.

Preparing your Greenwich waterfront home for sale

When demand for homes is low, sellers need to make sure their properties stand out from the competition. If you're selling a waterfront home in Greenwich this year, here are some tips to help you maximize your profits:

  • Prepare your home for sale. This includes decluttering, staging, and making any necessary repairs.
  • Price your home competitively. You don't want to overprice your home and scare away buyers.
  • Market your home effectively. Use online listings, social media, and word-of-mouth to reach potential buyers.
  • Work with a qualified real estate agent. They can help you navigate the selling process and get the best possible price for your home.

Upgrades and repairs

Before you list, consider making any necessary repairs and upgrades to your home, such as fixing any leaks or damage to the roof or siding, updating the kitchen and bathroom fixtures, or replacing outdated appliances with more modern, energy-efficient models.
Waterfront homes often benefit from adding a dock, improving the landscaping, or adding a pool, and don’t forget, too, that the first impression of your home is often made from the outside. Ensure that the exterior of your home is clean, well-maintained, and visually appealing. Consider adding a new coat of paint or power-washing the siding, trimming overgrown trees and bushes, and repairing any cracks or damage to the driveway.


Home staging is a must in any market, as it can make a big difference in how your property is perceived by potential buyers. Consider hiring a professional staging company to arrange your decor and furniture in a way that will draw attention to your home’s best features while welcoming buyers into a warm atmosphere.

The right price

In a market tipped toward buyers, it’s key to price your home competitively. When you partner with a top real estate team, they’ll research comparable homes in your area and help you set a price that is in line with current market trends. If you price too high, your home may linger on the market longer than it needs to. Price it too low, and you may miss out on earning back your home’s full value.

Marketing your home effectively

Once your home has been repaired, upgraded, and staged, marketing is the next step. You need to make sure buyers have easy access to your listing page and that your page shows off all the best aspects of your property.
The great thing about listing Greenwich, CT, waterfront homes for sale is that they often have unique features, whether they have private beach access, docks, or excellent views. When you hire a professional photographer, make sure they capture the exterior of your property as well, including any points of access to the water.
With 90% of home buyers conducting their initial property searches online, digital marketing techniques are a necessary part of reaching a wider audience. Your real estate team should be putting your listing on the MLS, their professional real estate website, and social media platforms so that the highest number of buyers possible have the chance to view and visit your property.

Negotiation strategies

Negotiations are often a key part of any closing process and require a give-and-take until both parties are satisfied with the final deal. Your real estate team will play a crucial role in negotiating with potential buyers and can provide valuable guidance throughout the process, but you’ll want to keep your eye out for a few common tactics.
Buyers may try to lower their final price by requesting repairs or other concessions you weren’t expecting. That’s why it’s important to determine your goals and priorities before entering into negotiations, too. What is the lowest price you're willing to accept? Are there any concessions that are non-negotiable? By having a clear understanding of your goals and priorities, you can make informed decisions during the negotiations.
Once an agreement has been reached, the closing process begins, bringing with it inspections, appraisals, and the transfer of ownership. Your real estate team can help you navigate each of these steps and ensure that everything is completed on time and according to the terms of the agreement.

Find the perfect buyer for your waterfront home

When selling your waterfront home in Greenwich, it's important to understand pricing, marketing, and negotiation strategies that will benefit you in the local market. With the right team by your side, you can prepare your home for a successful sale and achieve your desired outcome.
If you’re looking for one of the top names in Greenwich, CT, real estate, look no further than the SK Homes Team. With expert knowledge and years of experience working with Greenwich sellers, the SK Homes Team can help you have the sale you’re hoping for. So when you’re ready to take the first step, reach out to the SK Homes Team for the guidance you can trust.

*Header photo courtesy of Shutterstock